Team Esbjerg creates growth – And so does WorkPoint
Team Esbjerg enjoys extraordinary attention among both current and new sponsors after securing the club’s second Danish championship in May. Director Hans Christian Warrer expects to increase sponsorship revenues up by two million kroner at the summer’s resigning of approx. 140 agreements and by entering new cooperation agreements with companies. This corresponds to a growth of 12-13 percent.
– We can clearly see that success breeds more success. Our resigning of agreements go far beyond what we could expect, and in addition, we expect to enter into 10-15 agreements with new partners. With the sporting triumphs in fresh memory, we only meet happy and positive people when we visit companies, says Hans Christian Warrer.
WorkPoint increases visibility with a new big deal
One of the companies that has just increased its involvement in Team Esbjerg is WorkPoint, who as a Maxi Partner has joined the circle of the 10 largest sponsors. As part of the agreement, WorkPoint obtains visibility in the form of advertising on player jerseys and on LED bands that will be very visible during TV matches from the HTH League and the EHF Champions League.
– We sell our main product, advanced development of the case and document management system in SharePoint, in six countries. The sale takes place through partners in the markets, and our three largest partners are based in Copenhagen. Those and potential customers will be able to see us when Team Esbjerg plays TV matches, and we will also invite partners to handball matches. We like the spirit and the people behind Team Esbjerg. This applies to both owners, employees, players and the coaching team, who are all there for the sake of the sport, says owner and CEO of WorkPoint Peter Jørgensen.
High growth rates at home and abroad
WorkPoint’s system is developed on the foundation of Microsoft SharePoint and provides more uniform and simple work processes when large amounts of documents are to be structured and shared, whether it is the building cases of a Danish construction company or thousands of documents when constructing a large windmill project in England.
Last year, product revenue was increased by 65 percent, and in 2019 and the next three years, annual growth rates of 50 percent are expected. In the same period, the share of exports on SharePoint is expected to grow from 10-15 percent to 50 percent. In Denmark, the global pump manufacturer, Grundfos, is among the major customers, and internationally, the world’s leading independent provider of renewable energy, British RES, has 1,600 WorkPoint users in a number of countries.
– Four years ago, we sent the current product into the market and in the past two years, it has been moving fast. We now have about 15,000 users in Denmark and abroad, typically project departments, HR departments and legal departments in medium and large companies as well as with public customers, and we expect to increase the number of users considerably within a short time, says Peter Jørgensen.
Workpoint with headquarters at Esbjerg Brygge now employs up to 30 employees and in 2019 established a number of new management positions to prepare and strengthen the organisation for continued growth.
Further information can be obtained from the director of Team Esbjerg Hans Christian Warrer, tel. +45 22 48 62 00, and CEO of WorkPoint A/S Peter Jørgensen, tel. +45 40 37 08 33.
Facts about Team Esbjerg’s exposure on television
Team Esbjerg appeared in the season 2018-2019 in 20 TV matches and had 11 percent more viewers than the second most-seen team in the HTH League. The team was part of the most watched national handball match of the season with 209,000 viewers. No less than 2,143,000 watched TV Team Esbjerg play Danish and international matches. Some of them were sent from Blue Water Dokken, which is the country’s best visited home ground in women’s handball with a grant average of 1,964 for league games.
This article is written by Frede Madsen – Journalist at FMK Press & Text.